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Exclusive MI6 Q&A: Burger King's Russ Klein Is 'The King' @ Gamasutra

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Old May 9, 2007, 10:12 AM   #1
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Exclusive MI6 Q&A: Burger King's Russ Klein Is 'The King' @ Gamasutra
Source: Gamasutra
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Why did bizarre Xbox advergames like Sneak King make sense to a massive brand such as Burger King? Gamasutra caught up with MI6 keynoter and BK marketing president Russ Klein for an exclusive Q&A on why the fast-food giant used console games, and the 'star power' of The King.
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