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"Cliff Bleszinski from Epic gave a talk at GDC this year that was called 'Iteration Wins,'" recalled Magnus Jansén, lead game designer on the upcoming World in Conflict from Swedish developer Massive Entertainment. "Basically, you have to try things out, be very dynamic, see which concepts and which things are the ones with the strongest power. Very early on, you notice that the game has a will of its own. It wants to be something. You can tell that it's pulling you in a direction. If you're not very attentive to what the game wants, and you just go your original plan, you will miss out on that. That's one of the things that everybody who's been doing games for a while knows--design documents become obsolete and inaccurate two seconds after the game starts being made."
