Source: GamesIndustry
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SCEA boss Jack Tretton has warned that it will be hard to cut the cost of PS3 as the machine is so expensive to make - but according to reports, some Japanese retailers have already slashed 20 per cent off the RRP.
When asked in an interview with US magazine Game Informer whether PS3 price cuts be "as soon or as drastic" as they were for PS2 Tretton replied, "No... There's a heck of a lot more under the hood and it costs us more money to make it."
But although he conceded it will be "a lot more difficult to cost reduce" PS3, Tretton said that consumers will still be willing to pay the asking price.