EA exec predicts software price cut

MIG-31

Source: Gamesindustry
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Ryan Jones, general manager of Electronic Arts Australia, has said that he believes the console cycle transition phase is now at an end - and that game prices are set to fall as a result.

As reported by Australian news site TheAge, Jones said, "I think it's safe to say that we're just about done with transition.

"Retail will show strong growth with the investment of GAME into the market, and it bodes well for the future having two strong specialists in the market as they tend to hold pricing and discount less to drive sales," he continued.