Source: GamesIndustry
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"FUD", standing for Fear, Uncertainty and Doubt, is an acronym first coined to describe IBM's heavy-handed attempts to warn its customers away from competing products. More commonly, it has been used to describe Microsoft's approach to competitors, a careful
PR move which the firm has used to undermine confidence in other products since the eighties. Although it exists outside the technology markets, it's no surprise that FUD was coined in this sector; it thrives in an area where many customers have only a vague grasp of the workings of the product they buy, and are easily swayed by an appeal to fear.
