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Old Dec 21, 2006, 01:04 PM   #1
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Valve and IGA ink Counter-Strike ad deal

Source: GamesIndustry.biz
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In-game ad firm IGA Worldwide has signed an agreement with developer Valve to provide adverts in online shooter Counter-Strike.

The companies believe the deal is one of the largest in-game ad deals of its kind, which hopes to take advantage of Counter-Strike's five billion player minutes per month.

Thanks to interspaced for the head's up!
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