In-game ads fail to influence consumers, says specialist

**MIG-31** · Dec 21, 2006, 11:26 AM

Read More/Source: Gamesindustry
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In-game advertising is failing to influence games players, according to a survey conducted by behavioural research agency Bunnyfoot.

Results showed a failure to capture the attention of the player in sports game which followed a real-world model of advertising, with the firm noting that, "current methods are not optimising consumer engagement and are failing to influence the consumer in any significant way."

Bunnyfoot sampled 120 players, aged 18 or over, who were assigned sports titles including Gran Turismo 3, NBA Live and Project Gotham Racing 3.

Dec 21, 2006, 11:26 AM	#1
MIG-31 DH News MOD Join Date: Dec 2002 Location: Nottingham,UK Posts: 42,598 Rep Power: 186 System Specs	In-game ads fail to influence consumers, says specialist Read More/Source: Gamesindustry ______________ In-game advertising is failing to influence games players, according to a survey conducted by behavioural research agency Bunnyfoot. Results showed a failure to capture the attention of the player in sports game which followed a real-world model of advertising, with the firm noting that, "current methods are not optimising consumer engagement and are failing to influence the consumer in any significant way." Bunnyfoot sampled 120 players, aged 18 or over, who were assigned sports titles including Gran Turismo 3, NBA Live and Project Gotham Racing 3. __________________ Please Post Your News Submissions Here How you can help DriverHeaven by using Digg!