Read More/Source: Gamesindustry
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Activision finds strong parental support for ESRB ratings in US.
A new survey by publisher Activision has found that over 80 per cent of parents take into consideration the age rating of a game, as awarded by the ESRB.
The research found that 84 per cent of parents were aware of the system, compared to 65 per cent of children aged between 8-17 years old.
Activision also found that 79 per cent paid close attention to the system, rising to 89 per cent of parents with children between the ages of 8 and 12.
