EA to keep licenses despite shift towards new IP

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Read More/Source: Gamesindustry
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Glenn Entis, senior VP and chief visual officer at EA, has told GamesIndustry.biz that the company will continue to develop licensed products despite a new focus on original IP.

Speaking in an exclusive interview, Entis said, "We've always strived to make the best titles, but now as we're changing we also want to have great new properties and really pick up the pace. Also as a business, we really believe that real future is creating new properties and building them up over time.