Read More/Source: Gamesutra
_______________
A new study by U.S. consumer research company
The NPD Group has overturned recent assumptions that the majority of hardcore or “serious” gamers are in the eighteen to thirty-four age bracket, with the report suggesting that older stereotypes of younger gamers are still valid.
NPD’s data suggests that 45 percent of the “heavy gamer segment” and nearly one-in-three of the company’s “avid console gamer” segment are between the ages of six and seventeen. The group’s recently released Video Gamer Segmentation report identifies six segments: Heavy Gamers, Avid Console Gamers, Mass Market Gamers, Prefer Portable Gamers, Secondary Gamers and Infrequent Gamers.
