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I problem is, the company forces developers to use their specific engine, as opposed to NV and ATI, which are poised to work with many engines (HAVOK for starters). Any time you try to break into a market with proprietary requirements, it spells trouble, and hard business. I think this is going to be the AGEIA downfall, requiring game companies to buy into their engine. that behavior causes production costs to go up, something no-one likes, developer or consumer, specifically for unproven products.
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